It a shame that the first Football Reflective post in little over a year, and the one to start a new season, is one that’s bound to aim negativity at the defending, record breaking, title retaining Premier League champions. If the sole purpose was to kick-off the 2019/20 campaign with a moan there were far easier targets, but we can save VAR for another day. And FFP is only ever two minutes away from another (well deserved) public stoning.
Manchester City caught the attention of the searchlight by skipping across the prison yard, hoping to escape with thousands of Ticket Points. Until Wednesday afternoon, all seasoncard holders were expecting to collect additional points for every away game they attended. The season long uncertainty for many: weighing up on which day of sale the window will open for them; will it even get that far down the list; should they buy for a dead rubber European away game to collect valuable bonus points, is now a thing of the past.
The new system strips away the secondary method of obtaining points. From now on, only matches played at home generate Ticket Points. This is an attempt to kill the secondary market of ticket resales. Or if we’re to call it for what it has become, touting. Those sat atop the Ticket Point pile can never be caught. They have first dibs on tickets so they always buy them, many regardless of their intention to attend or not.
It has to be said, this isn’t the case with all those rolling around in excess Ticket Points but it’s enough to ensure the points rich stay wealthy and the rest are left scrambling to get away games under their belt. Many will sell on at face value but there are those that profit financially. The problem with City’s new set of rules, is they effectively freeze the points system. Everyone desiring away games presumably has a seasoncard. Whatever the points gap is now, will never change.
Unless a person opts out of cup schemes or avoids the Platinum reward scheme. This has been much maligned over the years. The offer of paying £50 to double Ticket Points earned. A little brown envelope to the ticket office so they can make you appear more loyal. Unfortunately, what was once a subtle bribe will now become a necessity to prevent the 1% widening the gap during a period of stasis.
On top of the away game Ticket Points deletion, the upcoming season will see randomly selected supporters chosen to collect their ticket in person from the opposition’s ticket office. They will be given notice five days before. It’ll be interesting how many are selected per game, and how many then claim they’re actually unable to attend. In principle, this is a sound idea. It prevents the secondary market, it’s the execution City need to master. It was a disaster for European away games.
It’s also an option that should have been tried alongside the traditional method of issuing Ticket Points for away games. A strict vetting procedure could have stopped the 1% buying tickets for matches they couldn’t attend and allowed those below them to slowly amass some genuine points.
Instead, City have gone for the nuclear option. Hopefully this isn’t Phase 1 of a wider operation which sees the average fan further marginalised and given less hope of securing match day tickets.
On a plus note, they have acknowledged the difficulties facing younger supporters. If old fans in the Ticket Points middle ground can’t play catch-up, spare a thought for the 18 to 25-year-olds. They never stood a chance. The new season will see 5% of away day ticket allocation going into a ballot. That comes out at 150 of 3,000 seats. This seems a fair reduction to general sale to get those denied by nothing more than their year of a birth, a chance to see the Citizens away from home.
Again, it’s a shame they won’t be awarded points for it. The status quo will remain. Unless the club have a wild card up their sleeve. Will they be monitoring fans that regularly attend away matches who would previously been denied due to their low points and inflate their Ticket Points accordingly come the end of May?
The new proposals are bound to receive a backlash. They deal out more punishments than rewards and fail to address underlying issues. It also opens the door for more tiresome “jokes” about empty seats. Hopefully, before next season City will conduct a proper consultation with a wider audience of the fanbase and not a select few who speak without elected authority.